OUR STORY

IT STARTED WITH A QUESTION

Could we use the tools of the future to spread something timeless?

Aloomah began as a creative experiment - exploring how generative art could express Jewish ideas, symbols, and soul. We wanted to bring beauty into the world. Beauty that speaks Hebrew. That remembers where it came from. That knows what it’s here to do. We saw something special in the potential of AI - not as a shortcut, but as a language. A new way to tell old stories. A new way to bring light into homes, and tradition into form. But as we created, a deeper purpose revealed itself.

We realized we could take it further.

We could use this platform not just to inspire - but to support.

To create a new kind of giving. To build a brand where every image carries a ripple of goodness forward.

Our Story

2023

The Vision Takes Shape

It began with a vision - quietly bold and deeply clear. A Jewish woman, moved by the creative power of generative art, dreamed of one home for meaningful Jewish art - affordable, intentional, and beautifully accessible. A platform with purpose. Her sister-in-law, inspired by the vision, joined the journey with passion.

Two creative minds, both mothers, united by a love for Jewish expression in a new medium.

That spark became Aloomah - rooted in art, soul, and the belief that spiritual beauty should be easy to find and impossible to forget.

2024

Aloomah Is Born

At the heart of New York City, Aloomah officially came to life.

Founded by two sisters-in-law and mothers, Hodaya and Malka, the brand launched with one goal: to offer soulful Jewish art that feels personal, elevated, and meaningful.

Framed, customizable, ready to hang - delivered with ease across the U.S.

Aloomah was designed to be a vessel: for light, for creativity, and for the spirit of giving.

2025

The Family Expands

Two new artists joined the Aloomah collective: Moshe and Sasha - each with their own background, voice, and style.

One from Jerusalem. One from Brooklyn. One with modern accent, one with digital fire.

But both connected by the same core: the belief that Jewish art can carry meaning - and that meaning can carry others.

Aloomah grew from a seed to a garden. The vision kept spreading.

2025

Giving Takes Root

This was the year Aloomah turned vision into foundation.

Giving was no longer an add-on—it became the architecture.

Each artist now chooses how they give: some offer 10%, others 50%, some give it all.

Every collection is tied to a cause. Every purchase becomes a spark.

We don’t just make art. We circulate light. That’s the Aloomah way.

When art becomes a vessel for giving,every wall becomes a doorway to something bigger.

As Aloomah grew, something shifted.

We began to understand that the artwork wasn’t the only thing being created—

we were building a new kind of model. One where beauty wasn’t the end, but the beginning.

Every artist in our collective chooses their own path of giving.

Some give a tenth. Some give half. Some give everything.

Each piece is tied to a cause. Each sale becomes a ripple.

And the person who buys it? Becomes part of the giving too. This isn’t a marketing layer. It’s the structure -the art supports the artist, the artist supports the cause, and the cause supports the world.

That loop—that holy loop—is the very heart of Aloomah.

That’s where Aloomah lives now: At the meeting point of innovation and intention. Of Jewish creativity and collective care. Art that’s rooted in soul.

Technology with a mission. A gentle loop of light that begins in a spark—and keeps moving outward

100%

Of Sasha + Malka’s profits currently donated to charity

10%

Of Moshe’s profits support Torah homes in Israel

50%

Of HOMELAND Collection donated to families of fallen IDF soldiers

∞

The ripple effect of one act of giving

"AI was given to our generation to open the gates - to make creation effortless. Now that it rests in our hands, what matters is the impact that outlives the image"

— Hodaya Rosenberg, co-founder of Aloomah